A founder of a fast-growing consumer product company reached a point of deep frustration. Rising costs of goods were threatening her margins and, as a result, she was faced with the difficult possibility of needing to change her customer base. What had once felt like exciting momentum now felt uncertain, overwhelming, and risky. She sought coaching support to help her think through the implications of this shift and chart a way forward.

After initial conversations, we agreed on three key coaching objectives:

• Clarify the founder’s vision for the business in light of increased costs and potential market shifts.

• Explore new customer segments and business models that could support a sustainable pivot.

• Build the founder’s confidence and resilience in leading her team through a period of uncertainty.

Over a series of workshop-style sessions, the founder engaged in structured ideation exercises that challenged her assumptions and unlocked new ways of seeing her business. These sessions created space to reimagine her customer profile, test different revenue models, and weigh trade-offs with a clear, strategic lens.

The process also gave her tools for managing her own mindset—moving from frustration to curiosity, from reactive decision-making to intentional experimentation. Through guided frameworks and accountability check-ins, she began to identify opportunities hidden within the challenge: a chance to expand into a new, more profitable market while staying true to her company’s mission.

By the end of the coaching engagement, the founder had shifted from feeling stuck to moving with clarity. She articulated a new customer strategy, outlined the steps needed for a pivot, and rebuilt confidence in her role as a leader navigating change. Her team felt inspired by her renewed sense of direction, and she was able to approach investors with a stronger, more future-proof narrative for the business.